Does the importance of sustainable event information services vary among generational sub-cohorts?

As events embrace sustainability – many information services have shifted to virtual – how does that affect the importance of these services – and affect satisfaction? And does it affect various generational groups differently? The present study found that it does.N/

The Role of Relationship in Determining Event Satisfaction Attributes

While extensive research has focused on satisfaction and loyalty relating to tourism destinations and tourism festivals/events, that research has tended to be centered on the drivers of satisfaction and loyalty. The current study uses discriminant function analysis to assess the role of relationship or marital status on the drivers of satisfaction and loyalty. The results suggest that married couples, singles, and those in relationships have distinctly different drivers of satisfaction when it comes to festival attributes. Specifically, the study suggests that married couples’ satisfaction is more strongly related to the festivals’ facilities and souvenirs than singles and those in relationships, while singles satisfaction appears to be driven by activities and entertainment. The study proposes important theoretical and practical implications for marketing tourism festivals and events and suggests future research to expand the results to include destinations

The Roles of Generational Shifts and Aging on Event Tourism Satisfaction and Loyalty

For successful festivals and events that have sustained success, what happens as their target market ages? While assessing the variations in satisfaction and loyalty among different generational cohorts, an interesting pattern suggests that it may be life-stage rather than generation that indicates loyalty and satisfaction.N/